Tinie Tempah / radio & press & online
Radio and PR were given the exciting task of promoting Tinie Tempah’s ‘Junkfood’ mixtape. The aim of the campaign was to cement Tinie back with urban specialist tastemakers and reach his key fans. Radio initially focused on specialist DJs across Radio 1, 1Xtra, Capital Xtra, Kiss and Rinse for spins on lead single ‘We Don’t Play No Games’, this then went onto the 1Xtra and Capital Xtra playlist. Support across urban tastemakers on the whole Mixtape was incredibly strong with a total of 399 plays across purely specialist shows. Promo opportunities came through from the likes of Annie Mac, MistaJam and Charlie Sloth plus Manny Norte and Max on Capital. As with Radio, positioning Tinie amongst key tastemaker sites such as – GRM Daily, RWD, SBTV etc. from launch was crucial. Once cemented at tastemaker press, we then broadened targets to more commercial cross-over publications and broadsheets, Guardian, NME, MTV, Noisey etc. It was important to think creatively on how best to utilise the different themes expressed on the mixtape. For example, with two acts featured on the mixtape that were included on the BBC List of 2016, we secured an interview with BBC Music discussing how Tinie is a champion of emerging and new artists and the importance of new acts in grime music. With a strong theme based on the title, Junk Food we also set up an interview with Noisey’s Food Channel – Munchies, which broadened outreach to a new demographic for Tinie, but still remained music-centric, which was perfect positioning for this campaign.
All My Friends
Snakehips / USA Club
RCA records were early adopters of Your Army America’s new Commercial Club Service. 'All My Friends’ charted on Billboard’s Dance Club Songs chart for 8 weeks, peaking at #2. Aside from the monitored Billboard reporting DJs, our servicing garnered heavy support from influential DJs that hold residencies at the some of the most frequently attended nightclubs in America such as Omnia, Liquid, and Hakkasan in Las Vegas; Lavo and Marquee in New York City; and Project, Playhouse and Lure in Los Angeles. With Your Army America’s efforts, the remixes also received support from influential radio stations like KCRW (Los Angeles), KITS (San Francisco), KNHC (Seattle), WKDU (Philadelphia) and SiriusXM.
Big Grams / USA Club
The Your Army America Club Department promoted and commissioned the remixes for this Skrillex assisted single from Big Boi and Phantogram’s collab project. Working within the label approved budget we successfully curated a package that included dance music stalwart Chris Lake, UK buzz act Melé, rising bass music star Naderi and budding American producers Slaptop and Fareoh. The original and remixes collectively received support from Zane Lowe and Anna Lunoe at Beats 1, plus club DJs like Tommy Trash, AC Slater and Zeds Dead.
Kidnap Kid / USA Club
When it came time to launch his own imprint, Kidnap Kid turned to Your Army America. This two track EP received heavy support from a wide variety of DJs; underground sensation Maceo Plex closed a massive festival set in San Diego with A-side ’Moments’ while international superstar Tiesto included the EP in his Club Life Podcasts, consistently one of the Top 5 music podcasts on all of iTunes. Birds That Fly label manager said he couldn't have hoped for a better launch!
Christine and The Queens / radio & tv
The Your Army Radio and TV Departments started working with Christine and the Queens on her debut album ‘Chaleur Humaine’ at the back end of 2015. While an immediate favourite of the likes of Annie Mac & Huw Stephens at Radio 1 we knew once people had seen her perform we could move the album into the mainstream. Our pluggers worked tirelessly to convince UK TV bookers and radio producers to come and see this alternative French act and our work paid off. A slot on ‘Later with Jools Holland’ coupled with a Radio 1 INMWT playlist for the lead up track ‘iT’ spiked album sales and created excitement across media networks. Our TV Department capitalised by securing a performance on ‘The Graham Norton Show’ and our Radio Department mirrored the activity by locking in a Radio 1 ‘Track Of The Day’ which shot the album into the UK top ten. With media now fully warmed up Your Army Radio were ready to now make the focus track ‘Tilted’ a playlist record on Radio 1, Capital, Radio 2 and 6Music !
Rinse & Repeat
Riton / radio & club & tv & USA Club
The Your Army UK and US offices worked in tandem to lead the charge on arguably one of the biggest dance tracks of 2016. Our Club Departments started by carefully selecting and targeting tastemaker DJs needed to champion the record, the teams then slowly drip-fed the track out to their wider tastemaker and resident lists. Securing a wide range of club support on the original from the likes of Laurent Garnier and Joris Voorn through to Gorgon City, Blonde and Duke Dumont this tune was heard by the right audiences at the right time. Your Army UK Radio Department built from a swell of radio specialist support and secured a performance of the track live on a rooftop in downtown LA for Pete Tong’s International Radio 1 event leading to a keen interest across national radio networks. The track was A-Listed across National Radio including BBC Radio 1, BBC 1Xtra, BBC 6 Music, Capital FM, Capital XTRA, Kiss FM, Kiss Fresh and Beats 1. Your Army UK TV Department were tasked with launching the video to the Music TV Networks and targeting playlist adds. Rotation was strong across the MTV Network, Box Plus, Sony Pictures TV and All Around The World leading to a #10 peak in the UK airplay chart. ‘Rinse & Repeat’ was also playlisted on Channel 4’s Sunday Brunch. The single went to #13 in the UK singles chart.
Baaba Maal / club
The Your Army Club Department were employed by Senegalese singer Baaba Maal for both club and specialist key dance radio promotion. Kicking off the campaign with a club service of the original before slowly drip feeding a much awaited Henrik Schwarz remix to select tastemaker DJs, we saw this one gain huge support from the likes of Jackmaster, Dixon, Skream, Tiga, Carl Craig, Damian Lazarus and Optimo. This was backed up by personal pitching to radio which resulted in multiple specialist plays from Annie Mac, Pete Tong, B.Traits, and Toddla T on BBC radio amongst others.
Ingrid Is A Hybrid
Dusky / radio
London based duo Dusky launched their ‘Outer' album campaign with ‘Ingrid Is A Hybrid’ and Your Army Radio were able to secure an Annie Mac ‘Hottest Record’ to kick things off in style. The track was subsequently added to the Radio 1 INMWT playlist and stayed on for 3 weeks picking up considerable support across Radio 1, 1Xtra, 6Music, Kiss, Capital Xtra & Beats 1 (playlist).
Major Lazer & DJ Snake / radio
One of the biggest tracks of 2015, ‘Lean On’ kicked off as an Annie Mac FirstPlayed, the buzz quickly began to grow and it was made ‘Track Of The Day’ on BBC Radio 1, gaining a clean sweep of playlist support with A-Lists at BBC Radio 1, BBC 1Xtra, Capital FM, Capital XTRA, Kiss FM and Kiss Fresh. Your Army’s strategy helped the track reach #2 in the UK Singles Chart and it has recently become the most streamed song on Spotify ever.
Fatima Yamaha / club
Fatima Yamaha, aka Bas Bron, was the name on everyone’s lips in 2015, the resurgence of the 2004 track 'What's A Girl To Do’ put him into the forefront of electronic music and the Your Army Club Department jumped at the chance to spearhead the promotion of his debut album. Kicking things off with selective individual pitches to the best of the best in underground dance music, we’d soon garnered support and some serious love from the likes of Skream, Dixon, Ame, Tom Trago, Lee Foss, Barnt and Richy Ahmed. We then widened our mailout and caused a major stir throughout the club world, while mailing to our international radio lists gained airtime at stations from Buenos Aires to Berlin. The campaign led to both our Radio and PR Departments coming on board, with the full Your Army team helping to set Bas up for 2016, which looks like will be his biggest year to date.
Basic Colour Theory
Catz N Dogz / club
The Your Army Club Department went in with all guns blazing when undertaking the Catz 'N Dogz 'Basic Colour Theory' LP, working with the renowned Polish duo and their Pets Recordings imprint on a campaign that spanned all of 2015. While support came in from all angles, including props from the likes of Steve Lawler, Jasper James, wAFF, Claptone, Carl Craig, Yousef, Shadow Child and many more, the Club Department also employed our Key Dance Radio service and saw huge amounts of radio support from the likes Annie Mac, Pete Tong, Danny Howard, B.Traits, Annie Nightingale, MistaJam, Monki, DJ Target, Cameo at Radio 1 / 1xtra, Kiss FM and Capital specialist plays, plus an ‘A List’ at Rinse FM. The cherry on the cake was Annie Mac selecting ‘Get It Right’ as her ‘Hottest Record’ on her high profile mid week show on Radio 1.
New Order / club & USA Club
When The Your Army Club Department were asked to spearhead the promotional strategy and remix A&R for the forthcoming album by New Order, we were understandably honoured. Mute Recordings also employed our American Club Department, based in LA. Due to the large scale and complexity of the campaign, we worked very closely with the label, management and numerous other teams across the Atlantic to ensure everything ran smoothly. After securing remixes from heavyweights such as Tom Trago, Agoria, xxxy, Richy Ahmed and Andrew Weatherall we began seeding the singles and remixes to top level tastemaker DJs, quickly receiving a barrage of across the board support from all over the globe. Creating a buzz in the clubs was really important for the campaign, in order to help the veteran band resonate amongst a younger audience. That was undoubtedly achieved here with the remixes being played by the biggest and best tastemaker DJs week in week out all over the globe.
North Star / Silent Space
Tale Of Us / club
When the Your Army Club Department were employed to promote the debut R&S Records release by burgeoning Italian duo, Tale Of Us, it proved to be a fine example of how adept we are at working underground dance records. The Department took a particularly personal approach to our strategy, hand-picking a core group of tastemaker DJs to target. Our efforts garnered invaluable club support that looked like a ‘who’s who’ of underground electronic music old and new, such as Carl Craig, Dixon, Maceo Plex, Sasha, Leftfield, Tiga, Joris Voorn, Joseph Capriati, Tom Demac, John Digweed and Erol Alkan. After meticulously developing key tastemaker support, we serviced the record far and wide as it became a stalwart club weapon and provided the soundtrack to that year’s Amsterdam Dance Event. Tale Of Us went on to be placed third place in Resident Advisor’s revered Top 1000 DJ polls of 2015, job done.
Tink / tv
The Your Army TV Department were given the task of introducing Tink to UK TV. Initial video rotation came through urban channels including Kiss, AKA, MTV Base and Flava with her first official single ‘Ratchet Commandments'. When we moved onto the campaigns ‘Wet Dollars’ and ‘Million’ plays were also built at a host of commercial channels including MTV Music and Chart Show TV. In early 2016 Tink had picked up thousands of plays across UK TV networks, an enormous reaction for a developing artist
Eats Everything feat Tiga Vs Audion / tv
For this Specialist TV campaign a key factor was to widen Eats Everything’s demographic to a new audience via TV. We started by servicing the video and audio to retail outlets which lead on to placement within a wide selection of bars, clubs and gym thereby encouraging Shazam position. Once serviced to the Main Music TV channels rotation built over the course of five weeks picking up over 100 plays across the likes of MTV Dance and Chart Show Dance. During the TV impact weekend we received a playlist spot on Channel 4’s Sunday Brunch and Eats Everything took part in an episode of the music curation program ‘Best Before’ which aired on Channel 4 and was posted on 4OD for one month.
NAO / radio
Your Army started working with NAO during the initial stages of her career by promoting the ‘So Good’ EP. The title track featuring A.K Paul received plays from Zane Lowe’s BBC Radio 1 show where he made it his ‘Next Hype’. Over the next 12 months NAO’s self-released tracks picked up solid support from the likes of Annie Mac, Huw Stephens, MistaJam and DJ Target leading onto playlists with songs such as ‘Take Control of You’ and ‘Inhale Exhale’. A big breakthrough during the campaign was Annie Mac premiering ‘Zillionaire’ as her ‘Hottest Record’. This progressed on to playlists across radio including BBC Radio 1 and BBC Radio 1Xtra. 2015 closed with NAO releasing the first official single ‘Bad Blood’ from her forthcoming debut album. This track received an astounding amount of support from presenters and producers then in early 2016 the song was made ‘Track of the Day’ on Radio 1 following the announcement NAO was number 3 on the BBC Music SoundPoll 2016. This lead on to promo features including the Radio 1 Breakfast Show and an acoustic performance on Radio 4’s Woman’s Hour.
Gravity feat. Ella Eyre
DJ Fresh / radio
Kicking off the campaign with ‘Hottest Record’ from Zane Lowe, DJ Fresh and Ella Eyre’s collaboration quickly went on to build huge momentum. ‘Gravity’ received playlist support across UK radio with A-Lists at BBC Radio 1, BBC 1Xtra, Capital FM, Capital XTRA, Kiss FM and Kiss Fresh. With the heat behind it, ‘Gravity reached number four in the UK Singles Chart.
Lay Me Down feat. John Legend
Sam Smith / radio
The Your Army Radio Department offered their services to the official Comic Relief single, Sam Smith and John Legend’s ‘Lay Me Down’. The track received a wealth of support including ‘Track Of The Day’ at BBC Radio 1 and A-Lists across the board at BBC Radio 1, BBC Radio 2, Capital FM, Heart FM and Magic FM, leading to #1 in the UK Airplay Chart. The track hit the #1 spot in the UK Singles Chart.
Writing's On The Wall
Sam Smith / radio
The theme song to the James Bond film ‘Spectre’, ‘Writing’s On The Wall’ adds another #1 single to the Your Army radio department’s list and is the first James Bond theme to ever reach #1 in the UK Singles Chart. The track launched worldwide as Radio 1’s ‘Track Of The Day’ and went on to receive a host of playlist support with A-Lists at BBC Radio 1, BBC Radio 2, Capital FM, Heart FM and Magic FM reaching #1 in the UK Airplay Chart in the process.
Melé / radio
‘Ambience’ caught the imagination of the dance specialists across Radio 1 & 1Xtra with a wealth of support from tastemakers such as Annie Mac, Huw Stephens, Pete Tong, Danny Howard, Toddla T, MistaJam. The track went on to be one of the stand out tracks of Radio 1 Ibiza Weekend and spent 5 weeks in the Radio 1 Dance Chart. ‘Ambience' was added to Radio 1 'In New Music We Trust’ and 1Xtra playlists.
Be Right There
Diplo & Sleepy Tom / radio & tv
Building on Diplo’s success with Major Lazer, Your Army Radio started work on ‘Be Right There’ by securing Annie Mac ‘Hottest Record’ - after a huge spread of support across national radio the track went on to be Radio 1 ‘Track Of The Day’ and subsequently A-Listed across Radio 1, 1Xtra, Capital FM, Capital Xtra, Kiss FM, Kiss Fresh, Beats 1. Diplo & Sleepy Tom ‘Be Right There’ was a top ten hit charting at #8 in the Official Singles Chart.
With the ‘Be Right There’ video the Your Army TV department launched a wide service across the UK Music TV Networks with rapid playlist additions. Rotation came from Pop / Commercial channels such as 4Music, The Box, Smash Hits, Capital TV, MTV Music, MTV Hits and Starz TV to the Urban / Dance channels like Kiss TV, Clubland TV, MTV Dance and Chart Show Dance leading to the video receiving over 400 plays in the space of three weeks.
Tame Impala / radio
Kevin Parker sent the internet into overdrive after he announced a new Tame Impala album. Your Army Radio were quick to build on the buzz and ensured the mesmerising ‘Let It Happen’ was added straight to the A-List at 6Music. Your Army Radio kept the album campaign rolling by getting the singles ‘Cause I’m A Man’, ‘Eventually’, ‘Let It Happen’, ‘Yes I’m Changing’, ‘The Less I Know The Better’ & ‘The Moment’ playlisted at Radio 1 & 6Music. Your Army Radio rounded off the campaign by locking in a performance at the Radio 1 Big Weekend 2016. Tame Impala's third studio album ‘Currents' reached #3 in the Official UK Album Chart.
Born In The Echoes
The Chemical Brothers / radio & club
The Chemical Brothers announced their return with the mind-altering electronic sizzler ‘Sometimes I Feel So Deserted’ taken from their first studio album since 2010’s ‘Further’ - Your Army Radio secured Annie Mac ‘Hottest Record’ and widespread support across Radio 1, 1Xtra, 6Music, Capital FM, Capital Xtra, Kiss FM, Kiss Fresh & XFM before the tracks was A-Listed at 6Music.
‘Go’ ft Q Tip was one of the standout tracks of 2015 and this saw a return for The Chemical Brothers to the Radio 1 playlist. After another ‘Hottest Record’ the track picked up a wealth of support including ‘Track Of The Day’ and eventually made it’s way to the A-List at Radio 1 & 6Music. Their eighth studio album ‘Born In The Echoes’ was #1 in the Official Album Charts and the bands sixth #1 album in a row.
Disclosure / radio & club
Disclosure announced their second album with the explosive ‘Bang That’ and joined Annie Mac in the studio for ‘Special Delivery’ - after picking up widespread tastemaker support, Your Army Radio secured Annie Mac's ‘Hottest Record’ for their first official single ‘Holding On’ ft Gregory Porter. Key promo was locked in around the single including Radio 1 Ibiza Weekend, Annie Mac ‘One On One Off’, Pete Tong ‘Hall Of Fame’, Danny Howard ‘B2B’, MistaJam 'Jam Hot’ & Target ‘B2B’ and 'Holding On’ was playlisted across Radio 1, 1Xtra, 6Music & Kiss Fresh. Second single ‘Omen’ ft Sam Smith was debuted simultaneosuly by Radio 1 Breakfast Show, Capital FM Breakfast Show & Kiss FM Breakfast show - the track was Radio 1 ‘Track Of The Day’ upon launch and A–listed by Radio 1 & Capital FM that same week. The radio team worked hard to secure further promo opportunities which included Radio 1 / 1Xtra Live Lounge, Radio 1 Breakfast Show interview, Nick Grimshaw ‘Nixtape', Annie Mac ‘Minimix', Huw Stephens 'It’s Album Time', 1Xtra Breakfast Show interview, MistaJam ‘Album Breakdown’, Radio 4 ‘Front Row’, Capital FM Max interview & Capital Xtra Coco Cole Interview. An A-List lock out across all stations set the album up to become their second #1 album on the Official Album Chart.
I Wanna Feel
Second City / radio
Your Army Radio were involved with Secondcity’s ‘I Wanna Feel’ from it's very early stages and made sure it was in the hands of key tastemakers at Radio 1 & 1Xtra. The track connected in a huge way across National radio before Radio 1 made it ‘Track Of The Day’. The radio team locked in key promo opportunities such as Annie Mac ‘Minimix’, Skream ‘History Of Bass’, Target ‘Back 2 Back’, Capital Xtra Clubbers Guide mix & Kiss Presents mix. The track was A-Listed across all stations and went straight into #1 in the Official Singles Chart.
Rumble (Turn The Music Louder)
KDA / radio & club
The Your Army Club Department led the initial promotional charge with this record, which would soon snowball into one of the biggest and most addictive dance records of 2015, ultimately topping the UK Single Chart. The promotional campaign was kicked off by a tailored club tastemaker mail-out of the original mix alongside a stellar edit from Shadow Child. Building early support in the clubs was key to the future success of this record, and with the likes of Kry Wolf, Nervo, Wankelmut, The Magician, Pendulum, Roska and David Zowie, the groundwork was done. Your Army Radio began working the Shadowchild re-edit of KDA’s ear worm ‘Rumble’ as an instrumental in April 2015 - the track started out at specialist level and picked up early tastemaker support from Pete Tong, Danny Howard, Target & Toddla T before Annie Mac began to champion it on her Radio 1 show. Over the Ibiza season the track picked up momentum and Ministry Of Sound invited Tinie Tempah & Katy B to vocal the track – after being impressed with both versions they merged them together to form ‘Turn The Music Louder’ (Rumble). The vocal version became Annie’s ‘Hottest Record’ whilst MistaJam made it his ‘Inbox Fresh’ - with specialist support consolidated, the track made the transition to daytime and was Radio 1 ‘Track Of The Day’ before eventually being A-Listed across Radio 1, 1Xtra, Capital FM, Capital Xtra, Kiss FM, Kiss Fresh, Beats 1, Rinse FM.
House Every Weekend
David Zowie / radio & club & USA Club
Matt from our American office was given a bunch of tracks by a manger he bumped into at a Festival, out of those tunes he picked one he wanted to send out to his VIP DJ list. Seeing the overwhelmingly positive response from Gorgon City, Alex Metric, Martin Solveig, and more, they astutely pitched for placement in The Magician’s "Magic Tape”. On the heels of this, clips begin circulating on YouTube and Vine of our DJs playing it in their sets, with crowds chanting along. From there, our UK Radio team came on board to deliver it to Annie Mac and Pete Tong, both of whom immediately played it in that week's Friday shows on BBC Radio 1. After a monumental specialist campaign and major playlist rotation across all key national stations (including 300 combined Radio 1/1Xtra plays), our Radio team were able to deliver a daytime hit. The team also locked in key promo in the lead up to release including Radio 1 ‘Track Of The Day’, Pete Tong ‘Club Scouts’, Danny Howard ‘B2B’ and a MistaJam ‘Sixty Minutes’ mix. Ten months after starting the campaign, with label deals in place worldwide, the track officially landed as a UK #1 Single, all the while truly becoming an anthem for the ages.
Monkey Safari / club
Proof that Your Army is as at home working underground music as it crossover hits, our Club Department were this year employed by German dance indie Hommage, to take this super cool record to club and dance radio. A barrage of incredible club support from a wide range of tastemaker DJs including Noir, KANT, Adriatique,The Magician and Klangkarussell, teed us up perfectly for our approach to dance specialists. By the end of the campaign we'd notched up six BBC Radio 1 plays including Pete Tong and numerous spins from Annie Mac who even dropped the Kolsch remix on her new weekday slot which reaches nearly two million listeners. The success of this single has meant that management are now being flooded with offers for Monkey Safari's next single.
Make Me Feel Better
Alex Adair / club
Thanks to an early 2014 Your Army Club Department tastemaker mail out at the request of Alex's management, 'Make Me Feel Better' quickly became a staple of Gorgon City, Tensnake, Ts7, Eelke Kleijn and Grades' DJ sets, which helped convince Virgin EMI's A&R team to snap Adair's track up for a full release. We were then re-engaged by the label before Christmas and as a result of some strategic remix servicing, widespread support of the original and some stellar dance chart results (inc. No. 2 in the Music Week Cool Cuts chart) 'Make Me Feel Better' reached the upper echelons of the official UK Top 40 chart. Not bad for a debut release!
Shadow Child & Doorly / USA Club
Your Army America"s Club Department were tasked with laying the groundwork for building one of 2014's biggest club records. As we secured support from tastemaker DJs like KCRW"s premiere radio host Jason Bentley and French Express" Moon Boots, the record consistently soundtracked numerous festivals to close out the year like HARD Summer, Insomniac"s Beyond Wonderland Bay Area, and AEG"s Splash House in Palm Springs, where over two days on a single stage we secured plays from a total of six DJs including Henry Krinkle, Lane 8 and Cut Snake.
Bump & Grind 2014
Waze & Odyssey / radio & club
After causing a stir on the underground performing at some of the world"s most influential club spaces; Panorama Bar (Berlin), fabric (London), Warehouse Project (Manchester), Chibuku (Liverpool), Monarch (San Fran), Arma 17 (Moscow) and many more Waze & Odyssey took one of RnB"s most seminal songs and turned it into a modern-day classic. They employed the expertise of Your Army Radio to help the track crossover from a club battle weapon and into a sure fire daytime hit. After kicking off with a play on Pete Tong, Your Army Radio secured key promo around the single including 1Xtra "Weekend Anthem", MistaJam "Inbox Fresh", MistaJam "Jam Hot" (Record Of Week), Pete Tong "Guest Mix", B.Traits "Guest Mix" and Radio 1 "Track Of The Day". After a colossus specialist campaign, and A-List lock out at Radio 1, 1Xtra, Capital FM, Capital Xtra & Kiss FM / Kiss FRESH the track went on to be a Top 3 hit in the Official Charts.
Sunlight feat. Years & Years
The Magician / radio & club
Kicking off the campaign with Pete Tong, Your Army Radio solidified specialist support and secured a "Mini Mix" with Annie Mac, a 'Guest Mix' with Danny Howard & a performance at Radio 1 'Even More Music Dance Party' with Olly from Years & Years. "Sunlight" was "Track Of The Day" at Radio 1 & subsequently playlisted along with an A-List lock out across all stations including Capital FM, Capital Xtra & Kiss FM / Kiss FRESH. This incredible support helped push "Sunlight" into the Top 10 of the Official Charts.
Down On My Luck
Vic Mensa / tv
Your Army TV Department was recruited to increase Vic's rotation on Music TV and gain support within content channels. We began with an add on Kiss TV which lead to BOX TV support. 'Down On My Luck' moved up to the MTV Dance and MTV Base playlist as well as a 'Video of the Week' on MTV Base. We received maximum support from CSC media including Chart Show Dance, Chart Show TV and Flava as well as playlist on Channel AKA, Now Music TV and Planet Pop. In order to aid Shazam results Your Army TV Department also made sure 'Down On My Luck' was heard in public spaces including retail stores, bars, gyms and clubs. We helped Vic Mensa achieve his first top 40 single.
Way We Are
Kove / tv
For this campaign Your Army TV Department began our promotion by focusing on rotation across public venues to widen Kove's audience reach. 'Way We Are' was then pushed to production companies with the track placed on the BBC, ITV, Channel 4, Sky and BT Sport. When serviced to music TV outlets Your Army immediately picked up playlist from Kiss which lead to BOX TV support, MTV Dance 'Video of the Week' then MTV Music and Viva, Chart Show TV, Chart Show Dance and Flava plus Clubland TV. The coverage received put Kove in the TV Airplay Top 20.
Kiesza / radio & club & press & online
Your Army were involved very early in the strategic planning on this single and advised on promo plans, timeline and remix A&R. Your Army"s Club, Radio and Press Departments were then employed to deliver this single to the top of the UK Charts. The Club Department were responsible for building early hype on 'Hideaway' via an exclusive service to 30 influential tastemaker DJs Armand van Helden, Groove Armada, Route 94, Horsemeat Disco, Gorgon City and Tensnake supported throughout the festive season and when early supporters Rudimental tweeted in line with online & radio premieres in January - global excitement for the record really set in. Your Army Radio secured an Annie Mac premiere as 'Special Delivery' in January - the first time a debut artist had done this. A strong specialist plot followed including Phil & Alice ROTW and MistaJam 'Jam Hot'. We secured A-List rotation across all key national stations and the single was so well received at 1Xtra that Kiesza performed a Live Lounge week of release. Your Army PR & Online team were tasked with breaking Kiesza to an international tastemaker audience through print and online media. The single hit #3 on the Hype Machine Most Popular Chart while the video amassed over 150 pieces of blog coverage and has amassed views of over 10 million and growing. Early features were placed with Sunday Times Culture "Breaking Act" and The Independent "Face To Watch" whilst The Observer published a full introductory piece. Comprehensive online coverage with iD Online, Red Bull, DIY Magazine, Eton Messy, Grazia Daily, NME.com, IDOL Magazine, Earmilk and a Twitter Q&A with Billboard (US) ensured that "Hideaway' went on to be the third fastest selling single of 2014 and hit number one on the Official UK Chart.
Disclosure & Friend Within / club & USA Club
"The Mechanism" was the first Disclosure track to be worked by both Your Army"s UK and American Club Departments. Your Army America targeted DJs playing the massive Coachella Valley Music Festival, where the track was played multiple times throughout the weekend, both inside the festival and at surrounding events in front of crowds of thousands. The track has seen major support from notable names such as The Magician, Gorgon City, Jack Beats, Zeds Dead, Justin Martin, Arty, Crookers, and more, along with radio and club resident DJ support across the US.
Stand Up EP
Henry Fong / USA Club
Your Army America were tasked with getting Henry Fong's "Stand Up EP" into the hands of US tastemakers. We were able to gain support for the budding OWSLA producer from heavyweights including Tommy Trash, Pendulum and Bloody Beetroots, as well as garnering plays at massive electronic music festivals such as Electric Zoo and TomorrowWorld. Your Army helped build support for Henry amongst his peers thereby solidifying his place in the dance community.
Dillon Francis & DJ Snake / USA Club
After a wildly successful year for both Dillon Francis and DJ Snake, they and Diplo"s Mad Decent label teamed up with Your Army America to launch the massive collaboration "Get Low." We secured massive support from a wide spectrum of DJs, from Skrillex and Flosstradamus, to Bingo Players and Arty.
Calvin Harris & Alesso / USA Club
Calvin Harris and Alesso"s single "Under Control" was promoted by Your Army America"s Club Department, with the goal of maximizing exposure on dance floors across the US while Calvin"s other summer anthems remained sizzling at radio. We achieved our goal and the track became a staple of many DJ sets at club nights big and small around the country. A significant percentage increase in sales was attributed in part to the work of the Your Army America team by our client Columbia US.
I Got U
Duke Dumont / radio & club
Your Army Radio Department kicked off the campaign, for what was to become Duke Dumont"s second UK number one record, with a "Special Delivery" on Annie Mac"s Friday night show on Radio 1. It quickly picked up plaudits with the main specialist shows with Pete Tong making it "Essential New Tune" and MistaJam & Sarah Jane Crawford making it their ROTW on 1Xtra . The single went on to be A listed at Radio 1, 1Xtra, Capital Xtra and Kiss while Capital gave it B List rotation. The single peaked at #2 on the UK Radio Airplay Chart and Your Army radio secured a Fearne Cotton "Live Lounge" week of release. Your Army Club Department serviced their club VIPs before the radio plot kicked off giving club DJs more ownership and reason to play the record peak time. Plays from Rudimental, Clean Bandit, Sub Focus, Busy P, Chase & Status, Todd Edwards, Chocolate Puma, Kidnap Kid, No Artificial Colours, Martin Solveig, Solomun, Bondax, Jack Beats, Michael Gray & Alex Metric amongst many others ensured this tracks was heard in the biggest clubs in the world.
Route 94 / radio & club
Your Army Club Department began working this record as part of the Annie Mac "Presents 2013" compilation sampler. 'My Love' got such a strong response from the likes of The Magician, Skream, Monki, MK, Aeroplane, Groove Armada, Gorgon City, Russ Chimes, Friend Within, Mike Mago, Benny Benassi & Nervo the label decided to release it as a stand alone single. Mistajam was one of the first to play it on UK radio and Your Army"s Radio Department then used the outstanding feedback from clubs to convince Zane Lowe to make it a "Hottest Record". The amount of club and specialist radio plays drove a strong Shazam chart placing giving playlist teams the confidence to go with the record. Your Army Radio Department secured A-Lists at Radio 1 & 1Xtra and B-List additions at Capital FM, & Kiss. Promo included Radio 1 "Track Of The Day". The single went to number one in the Official UK Chart with over 120k copies sold in the first week.
Ready For Your Love feat. MNEK
Gorgon City / club
After a successful set up single achieved support amongst the the tastemaker fraternity, Your Army's Club Department were drafted in to help take the Gorgon City up a level aiming at the UK singles chart. The campaign kicked off with the original being serviced in November and we quickly picked up support from VIP DJs such as Redlight, Shadow Child and Armand Van Helden. We then used New Year and the Australian festival season as fresh springboards to gain increased support for the original as well the remix package via a small batch of VIPs. Upon returning in the New Year we fed the remixes out wider to instigate a second wave of club buzz whilst nailing top spot in the DMC Buzz Chart and top three in the Music Week Cool Cuts. After three months our hard work was rewarded with a number four in the UK Official Singles Chart exceeding all expectations.
Clean Bandit / club
Yet another number one UK chart hit for Your Army's Club Department. Proving our versatility as promoters, we not only took to pushing a varied set of remixes, but we also made a concerted effort to create hype around the original track too. So while we had DJs supporting the band in clubland, we were busy turning more general music-loving, industry influencers into genuine fans of the song and band; Crookers, Tough Love, Jacob Plant and UKF's Rich Parkinson being a few examples. Ultimately the single blew the competition clean out the water and stayed top of the official UK singles chart for two weeks and continued to ride high in Shazam some six weeks after its release.
Wilkinson / radio
Your Army Radio continued momentum following Wilkinson"s previous top 10 single "Afterglow" and launched the "Too Close" campaign with a Zane Lowe "Hottest Record". Your Army Radio ensured the single was in the hands of specialist supporters, before securing daytime support and reaching A-List additions at both Radio 1 & 1Xtra. We also organised a 1Xtra Live Lounge week of release.
Dibby Dibby Sound
DJ Fresh vs Jay Fay / radio
Your Army Radio continued their successful relationship with DJ Fresh, working this first single from the new campaign. Kicking off with a Zane Lowe 'Hottest Record', Your Army Radio built up support from specialist level, right through to A-List additions at Radio 1, 1Xtra & Capital Xtra, and B-List additions at Capital FM & Kiss FM. The single entered the top ten airplay chart and landed at #3 in the Official UK Chart.
Money On My Mind
Sam Smith / radio
Your Army Radio have been involved in Sam"s career from the start having worked on "Latch", as well as his own releases including the "Nirvana" EP, and were instrumental in Sam winning the BBC Soundpoll of 2014. This was his first "proper" single and was added to the Radio 1 playlist ten weeks upfront, spending five weeks on the Radio 1 A-List. The single also reached the A-List at 1Xtra, Kiss, & Capital FM and was the most played record at each National radio station week of release. It peaked at #3 in the Radio Airplay Chart and the single went to number one in the Official UK Chart with over 100k copies sold in week one.
Love For You EP
Kove / press & online
Your Army's Press & Online team were tasked with introducing Kove to all credible and relevant tastemakers, positioning him in the best possible way for future releases. We identified key publications that we felt integral to get behind Kove at this early stage and separated the assets we had available to secure their support. YouTube channel UKF premiered one video, whilst tastemaker brand Noisey premiered another. Further features were completed with Mixmag, US blog The Music Ninja, Topman CTRL, I Am Music and more, accumulating over 30 pieces of widespread coverage which ensured Kove's name is firmly on everyone's radar.
Off The Beaten Track Documentary & Tour
Buraka Som Sistema / press & online
For this campaign Your Army's Press & Online team were recruited to raise awareness , and sustain interest over a lengthy six month campaign, for Buraka Som Sistema's documentary, 'Off The Beaten Track'. With the UK premiere at London's Red Bull Studios, it was our task to generate as much buzz as possible in international print and online media, with European journalists an integral focus. We orchestrated flying in journalists from Discobelle (Sweden) and WAD Magazine (France), who conducted interviews on the night, as well as attendance from the likes of iD, Dazed & Confused, Dummy and RWD. Print titles such as NME and Time Out reviewed the London leg of the accompanying tour, with a range of online titles such as Noisey, Mixmag and The 405 also covering the hour long documentary. We even went above and beyond acquiring radio interviews with the BBC World Service.
UK to LA Tour
Alex Metric / press & online
For this campaign Your Army's Press & Online department were tasked with increasing awareness of Alex Metric's 'UK 2 LA Tour, specifically with US national and regional targets. Announcing the news to our extensive list of online contacts, we secured news coverage with influential sites such as Golden Scissors, Do Androids Dance and Harder Blogger Faster as well as achieving 20 further pieces of news. It was crucial to secure interviews with US-centric sites and we confirmed features with titles such as SPIN, Less Than 3 and Just Noise To Me. We also secured live reviews, which were published during the tour to help increase buzz and awareness of the 'UK 2 LA Tour' and Alex Metric's profile. Your Army's Press & Online team also obtained coverage with major music press such as Clash, who featured a 'Tour Jams' mix from Alex Metric
Eli & Fur / club & press & online
For this release Your Army"s Press & Online department were tasked with increasing Eli & Fur"s presence across major online titles as well as maximizing coverage and online numbers. Premiering tracks across a wide range of major national and international titles, including Mixmag, XLR8R, Clash, SubSoul, Stoney Roads and Planet Notion, our Online & Press department also secured features with I-D, Electronic Beats, Ministry of Sound, Erol Alkan and Bass Music Movement as well as achieving over 50 pieces of online coverage, which helped to push Eli & Fur into the top 3 of Hype Machine"s "Popular" chart. The Your Army Press & Online department also helped to set up a "Free Download" tab on Eli & Fur"s Facebook page, which gained over 1k "likes" during the campaign. Having worked previously with Eli & Fur, Your Army's Club department were responsible for building the artist's credibility and visibility through widespread DJ support. In order to achieve this, the release was serviced to VIP club tastemakers - past supporters and DJs new to Eli & Fur - leading to early support from key names like Climbers, Mike Mago, Kastle and Riva Starr. To accelerate the hype a wider service to DJs was initiated leading to support from hundreds of DJs internationally, ensuring awareness for the release was heightened and the duo's overall profile was boosted amongst their peers and music fans.
Annie Mac / club
Your Army"s Club Department were tasked with boosting awareness for Annie's new compilation and the two exclusive tracks. Kicking off with Route 94 'My Love' we secured support from Gorgon City, Monki, Groove Armada and Skream before we moved onto 'Can't Stop' by Lulu James, gaining plaudits from Tiga, Busy P and Horsemeat Disco amongst others. The widespread support across both tracks helped gain the release a #3 iTunes album chart position and has since seen 'My Love' get picked up for a major label single release.
Stylo G / radio & club
For Stylo the Your Army Club Department's job was to create club hype to support our Radio Department. The original was sent out early to VIP headliners in an attempt to get some influential people supporting through clubs, social networks and word of mouth. Big players like Noisia, Modestep, FuntCase and Jack Beats got behind uthe release which set us up nicely for our wider mailing. After servicing the original and staggering three remixes we managed to build masses of UK club support as well as some excellent spins across regional UK and internet radio, plus podcast and mixtape shows. Your Army Radio came on board to ensure that the record reached both key specialist and daytime audiences. We secured daytime ROTW from Sara Cox and Twin B on Radio 1 & 1Xtra respectively. 'Soundbwoy' went on to be a crossover hit, with Your Army Radio obtaining A-Lists at Radio 1, 1Xtra and Choice as well as a Kiss FM playlist addition.
Let Me Be The One
Let The Machines Do The Work / press & online
For this release Your Army's Press & Online department were tasked with introducing LTMDTW to key tastemaker media that will champion them from the very beginning. Your Army Press & Online got the campaign off to the perfect start by premiering the 'Let Me Be The One' video on Vice's music site, Noisey. By seeding the video out to Your Army's extensive list of online contacts, including the likes of SBTV, the 'Let Me Be The One' video soon went viral gaining 40k plays in its first two weeks of going live. Following the key placement of the 'Let Me Be The One' video, Your Army Press & Online then secured features and further premiere's with influential sites such as Clash, DJ Mag, Earmilk, Electronic Beats, Mixmag, MTV, Planet Notion and Stoney Roads as well as achieving over 40 pieces of online coverage. LTMDTW also decided to employ Your Army Radio via our Intensive Specialist UK Service. Your Army radio secured a Zane Lowe 'Next Hype' to kick off the campaign and proceeded to maximsie specialist radio with plays from Phil & Alice (Radio 1), Danny Howard (Radio 1), Mistajam (1xtra) and Nemone (6Music).
Kove / radio
Your Army Radio were recruited to introduce up and coming producer Kove at UK radio. The focus track from the EP was 'Love For You'. Your Army Radio secured an Annie Mac exclusive first play, and obtained specialist support across the board before the track was made 1Xtra's 'Weekend Anthem' and added to the 1Xtra and Capital Xtra playlists in quick succession. Key promo included an Annie Mac Mini Mix and Friction Guest Mix
Afterglow / Lazers Not Included
Wilkinson / radio & club
'Afterglow' was the single leading into the release of Wilkinson's debut album 'Lazers Not Included'. Your Army Radio launched 'Afterglow' with a Zane Lowe 'Hottest Record' before swiftly gaining plays across the board. The single went on to reach the A-List at Radio 1, 1Xtra and Kiss, as well as playlist additions at Capital FM & Capital Xtra and also entered the top 10 airplay chart. Your Army Radio secured key promo around the single and album with a Radio 1 Live Lounge, Friction Guest Mix, Wilkinson as a guest panelist on the R1 Review Show and an Essential Mix for week of album release. The single landed at #7 in the Official Chart and has now sold over 100,000 copies. Your Army Club Department kicked off their 'Afterglow' campaign by sending a select group of VIP Drum + bass DJs who had supported him in the past. Three remixes were then promoted, exposing him to DJs outside of the d+b scene. The original and remix package were also serviced via our new UK Commercial Service. This meant that 'Afterglow' was sent to DJs that play the biggest and busiest commercial venues in the UK such as Oceana, Tiger Tiger, Liquid, Lloyds and Walkabout. This helped the single reach the top of the Shazam charts and remain there weeks after the single release.
Man I Need
Jagwar Ma / radio
'Man I Need' was the second single to be taken to radio via Your Army. Beginning the campaign with a Zane Lowe 'Hottest Record', Your Army Radio solidified specialist support before the track was added to the INMWT list at Radio 1, as well as A-List at 6Music and the XFM Evening List. Huw Stephens made the track his ROTW on Radio 1 and the band were also in session for Lauren Laverne on 6Music.
Strong / If You Wait
London Grammar / radio
London Grammar's third single 'Strong' led straight into their album release with Your Army Radio enlisted to maximise single and album exposure on the airwaves. Kicking off with a Zane Lowe 'Hottest Record' the track quickly gained the support of specialists at Radio 1, Radio 2, 6Music and XFM. 'Strong' reached the A-Lists at Radio 1 and XFM, with the band also recording a Maida Vale session for Zane Lowe and a Live Lounge for Huw Stephens. 'Strong' remained in the UK Top 40 for seven consecutive weeks, with the album 'If You Wait' reaching number two in the album chart week of release.
F For You
Disclosure / radio & club
Following the success of Disclosure's Mercury nominated, number one album 'Settle', Your Army Radio continued full steam ahead with fourth single 'F For You'. We attained specialist and daytime radio support across the board, with A-List additions at Radio 1, 1Xtra, 6Music, Choice as well as Capital and Kiss playlist additions.
'Doing Ok' ft Jacob Banks
Wretch 32 / radio
'Doing Ok' was the second single from Wretch 32's forthcoming sophomore album 'Growing Over Life'. Your Army Radio maintained both specialist and daytime support including two daytime ROTW from Sara Cox and Dev plus MistaJam 'Jam Hot' ROTW on 1Xtra. The single was A-List at Radio 1, 1Xtra and Choice FM. Wretch also and took part in the incredible Urban Classic Proms at the Royal Albert Hall around the release of this single.
Earthquake Feat. Dominique Young Unique
DJ Fresh Vs Diplo / radio
Following on from his 'Nextlevelism' album, DJ Fresh teamed up with Diplo to co-produce 'Earthquake'. Your Army Radio kicked off the campaign with Zane Lowe who made the track his 'Hottest Record' on Radio 1, and MistaJam on 1Xtra who made it his 'Jam Hot' ROTW. 'Earthquake' soon had daytime ROTW status from Sara Cox and Dev on Radio 1 and the track moved swiftly up to the A Lists at Radio 1, 1Xtra & Choice, Kiss & Capital FM also added the track to their playlists.
So You Got A Groove
Bill & Will / club
Through a string of high profile remixes, Bill & Will had become synonymous with the big room scene and it was the Club Department's mission to re-position them in the 'bass' arena. This required strategic UK-focussed tastemaker promotion and clear communication to ensure each DJ knew why a 'Bill & Will record' was being presented to them. A strong support network was created including current bass/house VIP's like My Nu Leng, Jonas Rathsman, Panda and Kastle giving them strong foundations from which to build upon with their second single in this style.
Sonnentanz (Sun Don't Shine)
Klangkarussell / club
Your Army's initial involvement was in testing this established European club hit in UK clubs and, if successful, assist taking a new vocal version into the charts. We serviced the original instrumental to UK club DJs and a fresh list of worldwide tastemakers, discovering there was plenty of traction still to be gained. We then worked with the label to put together a fresh remix package as well as helping them commission a vocal on the original that would have currency at UK radio. Klangkarussell & Will Heard's new vocal version went to #3 in the UK music charts after another twelve week promo build from Your Army's Club Department.
We Make Colourful Music .....
Greco-Roman / press & online
Your Army Press & Online team were tasked with securing widespread print and online coverage for Greco-Roman's first ever label compilation, 'We Make Colourful Music Because We Dance In The Dark'. There was only one new track on the album by Joe Goddard which had already been worked by our Radio and Online teams as a stand-alone single, so the focus on the compilation centred on group interviews with all three co-founders, Alex, Dom and Joe, as well as reviews for the album. The team were told to ensure that the 'Greco-Roman collective' remained a clear message throughout all press so we made sure that all co-founders were involved in interviews where possible, with secured pieces including the likes of Guardian Guide, Time Out, Mixmag, Noisey and Dummy as well as The 405 who hosted a week-long Greco-Roman takeover on week of album release. Further assets such as a video starring the entire Greco family and a DJ mix were premiered on the likes of THUMP and Clashmusic.com respectively. A key objective in spreading the Greco-Roman name wider than previous campaigns was securing a diverse spread of broadsheet and online reviews. The Your Army Press & Online team confirmed reviews in The Observer, The Guardian, Metro, Shortlist, Mixmag, DJ Mag and RA fulfilling the objectives and ensuring both mainstream and tastemaker press were supporting the release.
Educated & Double Trouble
FEMME / press & online
Your Army Press & Online were tasked with introducing Laura Bettinson's solo project, FEMME, to key tastemaker media. Your Army Press & Online strategically placed a wealth of digital assets starting with the 'Educated' video, which premiered on Dummy, a well respected site known for posting only the freshest, most cutting edge material. 'Double Trouble' then premiered on The 405 whereby influential blogs soon followed suit and posted the video. Further style-led features on the likes of Planet Notion, The BEAT and Wonderland Magazine fitted the campaign's criteria perfectly. Further support came from Mixmag and Clash who premiered new assets at the end of the campaign, ensuring that the Press & Online team were able to tick off influnetial key supporters and built a strong platform to build from for FEMME's next release.
Giving It All
Bondax / press & online
With Bondax's third single 'Giving It All', Your Army's Press & Online team were tasked with both raising the band's profile further in tastemaker media and introducing them into mainstream print and online media ahead of the debut album release in 2014. We secured all relevant and credible introductory profile pieces such as The Guardian Online's 'New Band of the Day', Sunday Times Culture 'Breaking Act' and Time Out's 'What's The Deal With' features, supported with extensive online coverage including Hype Machine 'Most Popular' placements with all of the online audio assets and over half a million views on the video. With an online buzz very apparent, a piece in The Daily Mirror was secured, beginning Bondax's journey into mainstream media. Further interviews were secured with the likes of Guardian Guide, RWD and ROTD with live reviews in Mixmag and DJ Mag and single reviews across the board, resulting in a comprehensive print and online campaign in new and old titles that prime Bondax for bigger features around album release.
Rektchordz / club
With this promotion Your Army's Club Department set out to put a new UK producer on the electronic musical map as well as increase the profile of Australian label Vicious Bitch. A multi-track EP of original material was pushed initially to influential UK bass / house tastemakers like Russ Chimes, Hannah Wants, Friend Within and My Nu Leng building hype for 'Rising Up' on the UK underground. Remixes were then serviced a few weeks later to a great reception and with all the glowing DJ feedback accrued we then targeted key UK dance radio shows resulting in support from Mistajam (1Xtra), Cameo (1Xtra), Sinden (Kiss 100), EZ (Kiss 100), Sister Bliss and X-Press 2 (Ministry Of Sound Radio). Both artist and label now have a vastly increased profile with club goers, music fans and the electronic community as a whole.
La La La
Naughty Boy (ft. Sam Smith) / club
Another number one single in the UK Charts where Your Army's Club Department played a key part. Our first objective was to build awareness in clubland, tapping into existing fans of Sam Smith and Naughty Boy while spreading the single out to more open minded commercial DJs. Once bedded in here we began working the remixes staggering two different packages to ensure club awareness continued to grow throughout the campaign. The resulting props from dancefloor legends and new taste maker DJs such as Armand Van Helden, Breakage, True Tiger and Todd Edwards along with two weeks in the Music Week Cool Cuts top 10 helped secure top spot in the UK charts for this exciting breakthrough artist.
Drum, Slums & Hums
Branko / press & online
Your Army Press and Online were tasked with further establishing Branko's profile as a solo artist (Branko also operates as J-Wow producing for riotous kuduro ensemble Buraka Som Sistema) whilst maintaining his international appeal. Targeting sites with a large readership and reach was key and Your Army laid the perfect foundations for the campaign by premiering lead single 'Waves' on Pitchfork. This placement led to an array of influential sites discovering Branko such as The Line of Best Fit and Indie Shuffle. We secured a premiere of the full mixtape with The Fader and video assets with Complex Magazine's music site Pigeons and Planes. To further present Branko's story on the mixtape, we secured influential features with key music and fashion sites such as Topman CTRL and Planet Notion. The collective result was over 60 online pieces of coverage from a variety of international blogs and major music sites.
Calling From The Stars
Miss Kittin / press & online
Your Army Press & Online Department's objectives were to maximise Miss Kitten's traditional fanbase and then spread this third solo album out to the wider media. Key dance press were brought on board early with features in both Mixmag and DJ Mag. Pieces in the Guardian Guide and Time Out followed based around her UK dates. Hugely positive reviews were secured for the album in a wide range of both tastemaker and mainstream titles including Metro, Clash, Q , Gay Times and NME who called the album 'cool as fuck'.
Toyboy & Robin / press & online
For this release the Your Army Press & Online Department were tasked with increasing producer duo Toyboy & Robin's presence on major music editorial sites and online numbers across their social channels. Premiering on XLR8R 'Jaded' achieved over 60 pieces of online coverage. As well as ensuring 'Jaded' was spread across the blogsphere, the PR team secured features with Topman CTRL and large influential US site Gotta Dance Dirty who both premiered exclusive mixtapes. Interviews with key editorial sites such as TAIL Magazine, The Dankles, FROM Magazine and Vice blog and Watch Me Pivot followed. Further digital assets, the video and remix, were premiered with Noisey and Clashmusic.com respectively. In one month 'Jaded' amassed 60k plays on Soundcloud and social aggregator Next Big Sound ranked Toyboy & Robin #6 in their chart; a clear signal that Toyboy & Robin's social presence had dramatically increased.
Blackout (Levels/Ministry of Sound)
Wretch 32 / radio
Having previously worked with Wretch 32 from his very first single Your Army Radio were brought on board to work on 'Blackout' the first single release from his forthcoming sophomore album. We kicked the campaign off with a MistaJam exclusive first play, followed by a Zane Lowe 'Hottest Record' and MistaJam 'Jam Hot' in quick succession. We secured key specialist support before 'Blackout' was added to the 1Xtra B-List seven weeks upfront. This comprehensive set up led to the single being on the Radio 1, 1Xtra and Choice A-Lists with over 500 R1/1X plays to date. Key features included Sara Cox 'Big Thing', Greg James interview and a live performance on the Radio 1 Breakfast show in the run up to Wretch's performance at the Radio 1 Big Weekend. 'Blackout' entered the Official Chart at #6 and Wretch joined Jameela Jamil live on the Radio 1 Chart Show to celebrate.
You & Me
Disclosure / radio & club
'You & Me' was the single that heralded the release of Disclosure's UK number one debut album 'Settle'. Your Army Radio were enlisted to maximise airplay and album promo leading up to week of release. Kicking things off with an Annie Mac Special Delivery the single was added straight to both the Radio 1 C-List and 1Xtra B-List five weeks upfront before moving up to the A-Lists at both stations. Kiss and Capital added the single to their B-Lists. 'You & Me' was Top 10 iTunes the day after release and entered the Official UK Singles Chart at #10, the highest new entry that week! This was the perfect set up leading into the album campaign where we secured key features such as Radio 1/1Xtra Live Lounge, Zane Lowe 'Album Of The Week' and session as well as two 'Hottest Records' on the Baauer Remix and album track 'Help Me Lose My Mind'. The album promo was topped off with a 6 Music 'Album Of The Day'. 'Settle' shipped Silver in the UK on week of release. Your Army Club Department supported the radio team by getting the single played out by DJ taste makers such as Steve Aoki, Redlight, Todd Edwards, Jack Beats, Jason Bentley, Crookers, Armand Van Helden, Arty, Bloody Beetroots, Locksmith / Rudimental, Gareth Wyn, Benni Blanco, Gorgon City, Alex Gopher & Woz. The single also topped both the Cool Cuts (Music Week) and Buzz (DMC) dance charts.
Lemaitre / press & online
To coincide with the release of Lemaitre's 'Relativity 3' EP, Your Army Press & Online Department were tasked with identifying a handful of champions to really get behind Lemaitre for the long-term, engage their fan base and grow it further. Identifying sites whose buzz would be most effective, was crucial. Using digital assets, we secured premieres with Topman and The Fader, with Topman featuring Lemaitre on three separate occasions, including valuable exposure on their social channels. We also secured several features with Planet Notion. The collective results saw Lemaitre top the Hype Machine charts with over 70 blog posts, considerably grow their social presence, gain 60k+ listens on soundcloud and most importantly, gain a wealth of key influential sites who are now on board with Lemaitre for the rest of their careers.
Everything is Embarassing
Sky Ferreira / club & USA Club
The club department was recruited to boost the artist's profile amongst the dance community and confirm her status as a credible pop artist. To achieve this we initially promoted a US focussed package to club DJs allowing these to bed in for two weeks before following up with a more UK focussed set of mixes. At this point we worked alongside the label to provide support to their National Radio Plugger. The subsequent plays we gained from the likes of Annie Mac, B. Traits, Andi Durrant and Sinden at UK dance radio added to the significant DJ support on both sides of the Atlantic (plus entries in all relevant dance charts) cemented Sky Ferreira's reputation as an exciting pop artist emanating from a cool and credible place.
Need U (100%)
Duke Dumont / radio & club
Your Army's Radio Department had worked Duke Dumont's previous records so knew we had secured the specialist support needed to deliver a daytime cross over single, and that was our objective. An Annie Mac Special Delivery got the single it's first play, followed by a Nick Grimshaw and Sara Cox ROTW on Radio 1 and Twin B ROTW on 1Xtra. Radio 1, 1Xtra and Capital A-List playlist additions soon followed alongside a B-List at Kiss. Your Army's Club Department also made a huge impact on the promotion. Their mission statement was to gain support from a wide cross-section of top tier headline DJs, tastemakers and influential club residents - both underground and mainstream - to help create a true club-born, chart hit. The build was structured over several months with new remixes promoted around the Miami Winter Music Conference. By impact date we could boast support from Skream, Mark Knight, T. Williams, Rudimental, Bondax, Aeroplane, Brodinski, Switch, Larry Heard and A-Trak as well as Number One positions in the Music Week Cool Cuts and DMC Online Buzz charts. The endeavours of Your Army's radio and club teams helped 'Need U (100%)' reach #1 in the Official UK Chart with over 90k sales; and to date it's had over 500 plays on R1/1X.
London Grammar / radio
Your Army Radio were enlisted to introduce new band London Grammar at National Radio. 'Hey Now' amassed a huge 'word of mouth' buzz via initial targeted spot plays and we attained key specialist support from tastemaker DJs including Zane Lowe (the first 'Next Hype' of 2013), Huw Stephens, Phil & Alice (who made the track ROTW and #championsound) as well as Annie Mac, Rob da Bank and support on 6Music and XFM. The track went on to receive over 30 plays at Radio 1 and served as the perfect set-up for following track 'Metal & Dust'.
White Noise ft AlunaGeorge
Disclosure / radio
The aim of this campaign was to maintain and build upon the success of 'Latch' across National UK Radio. Flying out of the blocks with a Zane Lowe 'Hottest Record' and 'Single Of The Week' plus a MistaJam 'Jam Hot', we secured widespread specialist radio support before crossing over to daytime with a Nick Grimshaw 'Big Thing'. An impressive six weeks on both the Radio 1 & 1Xtra A-Lists (where it was most played on both networks for three consecutive weeks) as well as additions at 6Music, Kiss & Capital saw the track gain 5000 plays before 'impact' date and peak at #8 on the airplay chart. The single hit number two on the official chart and has now sold in excess of 200,000 copies.
Bondax / press & online
Your Army Press & Online Department was tasked with increasing Bondax's tastemaker press presence while holding back on major artist interviews until album release. Identifying key credible publications that hadn't previously covered Bondax and cherry-picking the most effective to complete interviews was pivotal in increasing their fanbase further. Closer to impact date, digital assets such as remixes were placed online to drive discussion, direct to the release. Coverage in Wonderland Magazine, RWD, This Is Fake DIY and 'Ones To Watch 2013' pieces in the likes of Time Out, combined with nearly 200 blog posts and top spot in the Hype Machine 'Most Popular' charts ensured that a wide range of print and online tastemakers continue to cover Bondax ahead of their debut album release later this year.
Careless - Mini Album
Jack Beats / radio & club & press & online
The first in a series of two mini-albums, Your Army Radio started the campaign in style with a Zane Lowe 'Hottest Record' on lead track 'Careless' before building up to an INMWT playlist addition and Early Breakfast Show ROTW. Other coverage included a Diplo interview & guest mix as well as Jack Beats appearing as panelists on the Radio 1 Review Show. Online, Jack Beats completed interviews with sites such as Wonderland Magazine and Data Transmission whilst their first mixtape 'Evolution' racked up almost 40,000 views in a couple of days, with its current figure around the 65,000 mark. The video for 'Careless' was also posted on 100s of online sites and blogs, enjoying almost a quarter of a million views ahead of album release.
Latch feat. Sam Smith
Disclosure / radio & club
Following on from the success of 'The Face' EP, 'Latch' was the first single from the forthcoming debut album. Kicking off with an Annie Mac 'Special Delivery' and picking up widespread specialist support before being crowned Radio 1 Breakfast Show 'Big Thing', 'Latch' stormed on to the Radio 1 A-List for four weeks as well as the 1Xtra A-List and Kiss A-List. 'Latch' peaked at #10 in the Airplay chart, #11 in the Official Top 40 (spending over two months on the chart) and went on to break Disclosure as a crossover act. Your Army Club Department ensured this tune was played by a wide cross section of DJs from pure house DJs to backroom DJs making this tune a future club classic.
Julio Bashmore / radio
A summer smash in it's own right, Your Army Radio were called in to provide 'Au Seve' with a full National Radio service. Having gained MistaJam 'Jam Hot' status, a Radio 1 Breakfast Show 'Big Thing' soon followed and additions to both the Radio 1 INMWT playlist and 1Xtra B-List. Promo included a MistaJam 'Behind The Beats' feature and Pete Tong's 'Goody Goodies'.
Benediction feat Ali Love
Hot Natured / radio & press & online
The National Radio campaign for 'Benediction' began with the track being crowned Pete Tong #championsound on Radio 1. After building up widespread specialist support (including Annie Mac ROTW and Pete Tong 'Essential New Tune' of the summer) Your Army Radio succeeded in gaining an addition to the INMWT playlist at Radio 1, with the track breaking into the Official Top 40 soon after. We were also responsible for the press and online coverage around 'Benediction'. Despite no interview time available with the artists, we focused primarily on news stories around the release and reviews of the single. We saw reviews in Q Magazine, Mixmag and Resident Advisor as well as a wealth of online and blog posts from Mixmag right through to US blog Gotta Dance Dirty.
The Feeling feat. RaVaughn
DJ Fresh / radio & press & online
'The Feeling' was the fourth single leading into DJ Fresh's album 'Nextlevelism'. Your Army Radio started the campaign with an Annie Mac 'Special Delivery' before taking the single all the way to A-List at both Radio 1 and 1Xtra. Other key promo secured included a Zane Lowe session at Maida Vale with the FRESH:LIVE band, as well as a DJ Set at Ushuaia Ibiza for Annie Mac. Further playlist additions included Kiss B-List and Capital C-List - with a final chart entry at #13. MoS also used our Your Army Online service around the video for 'The Feeling'. We wanted to get the video out to as many of our bloggers as possible and get them talking about the video ahead of the album release. By sending the video through to our targeted bloggers, the amount of people watching 'The Feeling' jumped by almost 50,000 overnight.
Feel The Love
Rudimental / club
Your Army club had a significant part to play in Rudimental's debut going straight to the top of the UK sales chart. Meticulously planning and seeding the track early led to support from Tom Findlay/Groove Armada, Friction and High Contrast and top spot on the Music Week 'Cool Cuts'.
Anything Could Happen
Ellie Goulding / club
Your Army identified the Alex Metric remix as THE mix to take this into the clubs. Significant support from Jacques Lu Cont, Russ Chimes and A-Trak contributed towards a Music Week 'Cool Cuts' spot aiding Ellie to secure a top 5 UK chart single.
Django Django / club
Your Army Club have been working side by side with Django Django since the very beginning of their career resulting in top tier DJs such as Joe Goddard (Hot Chip), Switch, Alex Gopher and Zombie Nation getting behind the band early. The band have gone on to be named best newcomer act by several outlets; most recently the Q Awards 2012.
Dangers Of The Mouth
Footprintz / club & press & online
Visionquest brought us on board with the aim of introducing Footprintz to a wider international print, online and club audience. The original premiered via Clash Online with the remixes on The Fader and FACT and then filtered streams through to blogs such as Earmilk. Print-wise, Mixmag, DJ Mag US and UK all ran features around the release, alongside full interviews in the likes of Bass Music France and glowing reviews across the board. The Club Promotions Department helped spread the Footprintz name beyond their traditional underground fan base, through crossover taste maker DJs like Simian Mobile Disco, The Magician, Boris Dlugosch, Boys Noize, The Aston Shuffle and Joe Goddard; as well as securing a #1 position in the DMC's increasingly influential alternative dance chart - the Zzub.
Roosevelt / press & online
Your Army Press & Online unveiled this debut on the biggest US music site Pitchfork, whilst The Fader premiered the accompanying video, both topping the 20,000 hits mark within the first three weeks; rare figures for a brand-new artist. Tastemaker websites iD and Wonderland, Noctis and Discobelle all ran features, whilst coverage across both 'Sea' and the B-side 'Soleil' reached 60 blogs worldwide.
TNGHT / radio
Following the success of 'Bugg'n' from the TNGHT EP, it was clear that 'Higher Ground' also had the potential to make an impact on the airwaves. Your Army Radio extended the life of the EP and took 'Higher Ground' to the INMWT List at Radio 1 and B-List at 1Xtra amassing over 175 plays at both stations. Features included a Nick Grimshaw ROTW on Radio 1 and a guest mix for MistaJam's Saturday night R1/1X show.
Florence & The Machine / club
Your Army Club Promotion built up an early buzz on this massive single by incubating the track with its taste maker DJ lists before servicing their wider DJ lists. The result, support from the likes of Rudimental, James Lavelle, Scumfrog and Chris Lake. Your Army also secured #1 on the Music Week "Cool Cuts" Chart and a top ten in Australia's Aria Club Chart.
For My Sins
Jess Mills / press & online
Your Army were tasked with promoting three remixes of Jess's latest single 'For My Sins'. We successfully used these tools and secured and international premiere on The Fader and on Planet Notion before seeding these to key sites and blogs we knew would love the music. Consequently, we placed the music on over 50 key Hype Machine blogs, with the Phaeleh mix entering the Hype Machine most popular charts.
Baby I Got That
Bondax / press & online
As huge fans of Bondax, Your Army were brought on board to work the Press & Online for 'Baby I Got That' via their own label JustUs. We managed the flow of material through to tastemakers and blogs, premiering the Justin Martin remix on US site The Fader and the video internationally on Noisey, which has now had almost 150,000 views. To date, we have secured coverage in the likes of Wonderland Magazine and Mixmag to name a few, with well over 150 online and blog placements including an exclusive mix for The Fader and a 6000 Facebook fan increase in just a matter of months.
TNGHT / radio
Your Army radio took TNGHT from the underground to the masses with an In New Music We Trust playlist addition on Radio 1 for lead EP track 'Bugg'n'. Highlights of the campaign were daytime spins from the likes of Fearne Cotton & Greg James as well as Zane Lowe 'Hottest Record' & 'Single Of The Week', a MistaJam 'Jam Hot' & Guest Mix, Diplo Guest Mix, and 'Essential Contender' on Pete Tong's show. TNGHT consists of duo Hudson Mohawke and Lunice. Having previously worked on Hudson Mohawke's 'Satin Panthers EP'.
Through The Night ft Tom Cane
Drumsound & Bassline Smith / radio & club
Following on from their Top 40 hit collab with Utah Saints 'What Can You Do For Me', Drumsound & Bassline Smith returned swiftly with 'Through The Night'. Your Army Radio started with a first play from Annie Mac as a 'Special Delivery' along with Dev making the track his ROTW on Radio 1. From there the track went on to the A-List at Radio 1 and the B-List at 1Xtra. Your Army Club Promotions Department attained a Music Week Cool Cuts chart position and DJ support from Paul Oakenfold, Gareth Emery, Matrix & Futurebound, Adam F, B.Traits, Sub Focus and a host of others.
The Face EP
Disclosure / radio & club
Your Army Radio secured Radio 1 B-List and 1Xtra A-List additions with the focus single off the EP 'Control'. Campaign highlights: Zane Lowe 'Hottest Record', an 'Essential Contender' & '15 Mins of Fame' features on Pete Tong's show, a MiniMix for Annie Mac, as well as a Guest Mix & 'Behind The Beats' features for MistaJam's saturday night show. With over 60 specialist plays at Radio 1 and over 70 specialist plays on 1Xtra across the EP, the sheer amount of support for this EP was incredible. Your Army Club Promotions Department garnered DJ support from Justin Martin, Aeroplane, Jack Beats, Roska, Untold, Groove Armada, Switch, Rudimental & James Lavelle plus international and specialist radio support from KCRW (USA), C89.5 FM (USA), Radio 2 RAI (Italy), Studio Brussels (Belgium), MOS Radio and Rinse FM (UK).
DJ Fresh ft Dizzee Rascal / radio
Continuing from the No1 single 'Hot Right Now' ft Rita Ora, Your Army Radio started work on DJ Fresh's next offering 'The Power' ft grime legend Dizzee Rascal. We achieved Radio 1 & 1Xtra A-Lists, as well as Kiss & Capital B-List with over 300 plays at both stations. Support was so strong that Nielson awarded a '5,000 plays on Radio prior to release' award. Promo for the single included interviews with Dev on Radio 1, a Zane Lowe 'Hottest Record' & 'ROTW' and was also voted 'Most Loved' on the Radio 1 Review Show by listeners.
Niki & The Dove / radio
This fourth single to be taken from debut album 'Instinct' obtained a Radio 1 B-List addition along with a Dev ROTW and Your Army Radio secured the band interviews with Nick Grimshaw & Huw Stephens. Alongside this the track made the XFM Evening List and was Steve Harris' 'ROTW', Eoghan McDermott 'ROTW', Clint Boon 'ROTW' plus Mary Anne Hobbs made the album 'Album Of The Week'.
Love In Motion ft Mayer Hawthorne (Skrillex Remix)
Sebastian / radio
Building on specialist support from the likes of Zane Lowe, Pete Tong, Nick Grimshaw and Annie Mac Your Army Radio increased airplay with a 3-week Radio 1 INMWT playlist addition using the Skrillex Remix of 'Love In Motion'. This led to daytime plays from DJ's such as Fearne Cotton and Chris Moyles as well as a Scott Mills ROTW. The original gained a 6Music C-List addition.
Hush Little Baby ft Ed Sheeran
Wretch 32 / radio
'Hush Little Baby' was Wretch 32's fifth offering from his Gold selling album 'Black & White 'which featured the vocals of Ed Sheeran. Your Army Radio attained Radio 1 & 1Xtra A-Lists as well as Capital & Kiss C-Lists. Promo included a Chris Moyles interview, a Huw Stephens weekend ROTW, Annie Mac 'Special Delivery' with the Fred V & Grafix Remix, as well as Wretch being a Guest Panelist on the Radio 1 Review Show.
Hot Right Now
DJ Fresh ft Rita Ora / radio
Your Army has helped DJ Fresh to two consecutive number one singles. 'Hot Right Now' is the first Drum & Bass chart topper! Your Army secured specialist radio support from key shows such as Zane Lowe ('Hottest Record In The World') and MistaJam ('Jam Hot'), as well as daytime support with a Greg James ROTW, and blasted the airwaves by gaining A-List additions on Radio 1, 1Xtra, Kiss & Capital FM. The track went on to be top 5 on the Airplay chart and also recorded the highest first week sales of 2012.
Wretch 32 ft Josh Kumra / radio
Following on from the success of top 5 hits 'Traktor' and 'Unorthodox', Your Army was instrumental in helping Wretch 32 achieve his first Official UK Chart Number 1. The National Radio campaign once again began with a Zane Lowe 'Hottest Record' at Radio 1 and key 1Xtra specialist spins before going on to be A-listed by Radio 1, 1Xtra and Choice as well as B-List at Kiss and Capital. Wretch went on to headline 1Xtra Live in Manchester later in 2011 and 'Don't Go' has now sold in excess of 250,000 copies.
Disclosure / radio & club
Always on the look out for new and exciting talent, Your Army were quick to jump on this super fresh duo from South London. Kicking off with a tight and diligently crafted taste maker plot - with the help of DJs like A-Trak, Sinden, High Contrast, MJ Cole, Starkey we helped take turn the young lads from relative unknowns, into being the toast of specialist cool at BBC Radio 1 and XFM with plays from Annie Mac, Nick Grimshaw, Huw Stephens and John Kennedy.
Hungry For The Power
Azari & III / radio & club
One of our favourite challenges at Your Army is bringing acts from the underground into the wider public's consciousness while still retaining the artist's cool. This is exactly what Your Army helped realise when recruited to work the re-release of Azari & III's 'Hungry For The Power', via a dynamite remix package inc. Jamie Jones and Art Department which we also helped commission. Support came from key club players Busy P, Hot Chip, Deetron, Lifelike, Who Made Who, Damian Schwartz, Trickski and Mixhell, plus we gained spots in the Mixmag 'Big Tunes', Music Week 'Cool Cuts' and DMC 'Buzz' charts.
Justice / radio & club
One of the biggest dance acts in the world, Justice returned in early 2011 with this single as a taster of their forthcoming second album. Given it's worldwide premier by Annie Mac on Radio 1, it was quickly made Zane Lowe 'Hottest Record' plus ROTW honours followed from Annie Mac, Scott Mills and Dev plus Reggie Yates Weekend Anthem. 'Civilization' was B-Listed at Radio 1, A-List at 6Music and Daytime List at XFM. Your Army Club Department also ensured this tune had widespread club support across the world.
Take It Back
Toddla T feat Shola Ama & J2K / radio & club
The first single to be taken from Toddla's second album was the soundtrack to the summer kicking off with a 1Xtra ROTW from the Breakfast Show and also Zane Lowe 'Hottest Record'. 'Take It Back then went on to be A-List at 1Xtra, B-List at Radio 1 and Kiss, C-List at Capital plus both ROTW and Weekend Anthem from Sara Cox. Toddla recorded a 4-track Maida Vale session for MistaJam and the album 'Watch Me Dance' was also crowned Zane Lowe 'Album Of The Week'. Your Army Club Promotions Department also ensured this tune had widespread club profile throughout the world.
Wretch 32 Feat. Example / radio
Following on from the success of top 5 debut single 'Traktor', Your Army once again kicked off this campaign with a Zane Lowe 'Hottest Record' at Radio 1 and key 1Xtra specialist spins. 'Unorthodox' went on to be A-listed by Radio 1, 1Xtra, Capital and Choice; B-List at Kiss plus Dev ROTW and Jo Whiley Weekend Anthem; Wretch also performed a three track Live Lounge session for Radio 1/1Xtra. The track achieved a top 15 Airplay chart position, amassed over 10,000 plays on UK radio and went on to be a number 2 UK chart hit selling 200,000 + copies in the process.
DJ Fresh feat. Sian Evans / radio
Your Army took this release from key Radio 1/1Xtra specialist spins through to daytime playlists, a Top 10 Airplay chart position and all the way to its debut at number 1 in the national charts with the second highest first week sales of the year. A-Listed at Radio 1 for seven weeks 'Louder' also achieved Scott Mills ROTW; 1Xtra A-list, Capital A-List and Kiss B-List. 'Louder' has now sold nearly 300,000 copies in three weeks.
Fenech-Soler / radio & club
Your Army continues to build this band at National Radio following on from previous single 'Lies' and independent releases on Moda and Vulture. 'Demons' was B-list at Radio 1, Daytime List at XFM and C-List at Capital. Greg James also made it his ROTW and the band performed in the Live Lounge for Jo Whiley. As always the Your Army Club Promotions Department ensured the remixes were in the hands of the right DJs at the right time.
Breakage / radio
Following on from the huge success of the Breakage remix of Clare Maguire (which Your Army plugged at specialist level), we were then recruited to promote the first single from his new album at National Radio. Another 'Hottest Record' from Zane Lowe followed (a record 6th time for Breakage) and MistaJam also made the track his 'Jam Hot' at 1Xtra. The release went on to be A-List at Radio 1, Sara Cox ROTW and also C-List at 1Xtra.
I <3 U So
Cassius / radio & club
Having previously worked Ed Banger releases at specialist radio level, Your Army were employed to promote this new release at National Radio. With key taste maker support for the Skream remix secured at Radio 1/1Xtra, Your Army then used this to propel the track all the way to A-List status at Radio 1 - putting it on course for a top 40 Uk hit and re-launching the career of Cassius in the process. Alongside this the Your Army Club promo team ensured that the release was serviced to a hand picked selection of key DJs, building demand for the EP before being made available to our wider DJ lists, at which point the EP entered the Cool Cuts chart at number one.
Wretch 32 / radio
Your Army worked this record at National Radio over a period of nearly 5 months amassing huge specialist support including Zane Lowe 'Hottest Record' and MistaJam 'Jam Hot' accolades. The track went on to be A-listed by Radio 1, 1Xtra and Choice; B-List at Kiss; C-List at Capital and also Zane Lowe ROTW, Dev ROTW and Reggie Yates Weekend Anthem. 'Traktor' went on to be a top 5 UK chart hit and has now sold nearly 200,000 copies.
Boys Noize / club
Boys Noize reached out to us firsthand with 'Yeah' the opening track of a superb double-sided EP. Your Army then provided a few key tastemakers DJs upfront, receiving great early support from the likes of Annie Mac, Pete Tong, Zombie Nation, Leo Zero, Groove Armada and Mystery Jets. Soon after we serviced our wider list of DJs and it went on to gain deserved positions on Mixmag 'Big Tunes' Chart and iDJ 'Heavy Rotation' Chart. The single is now a fully certified club hit!
This adaptation of the Primal Scream anthem 'Come Together' started its life as a club tool Hervé gave to Fatboy Slim to play out in his big stadium sets. Your Army then serviced a select few DJS at the beginning of 2010 and by the end of the summer it was an Ibiza anthem for the likes of Annie Mac and Doorly. Cheap Thrills have now signed the track on to a major dance label and are looking for a national UK hit early 2011.
Duck Sauce / club
Your Army were employed to place this huge tune in the hands of taste maker DJs right at the start of this very successful campaign. We then serviced a wider circle of DJs and obtained top positions in the iDJ 'Heavy Rotation' Chart and the DMC Buzz Chart. The single went on to hit number 3 in the national UK charts and a hit around the world.
I Think I Like It
Fake Blood / radio & club
Another record that Your Army promoted at both National Radio and Club promotions level. Having been a huge club hit it went on to be playlisted at Radio 1 (In New Music We Trust List) plus Scott Mills ROTW, Nick Grimshaw ROTW and Dev ROTW.
Love Never Dies (Back For The First Time)
Caspa feat Mr Hudson / radio & club
Sub Soldiers employed Your Army to do both National Radio and Boutique Club Promotions. The track went on to receive widespread specialist and daytime support at both Radio 1 and 1Xtra and eventually B-List at both stations plus Zane Lowe Hottest Record In The World and Reggie Yates Weekend Anthem.
The Count & Sinden / radio & club
The first single taken from the debut album 'Mega Mega Mega' featured the Mystery Jets on vocals and achieved B-List at Radio 1, A-List at 6 Music, Daytime List at XFM plus Zane Lowe ROTW, Greg James ROTW and Edith Bowman Weekend Anthem.
Fenech-Soler / radio & club
Having previously released singles on Moda and Vulture (which Your Army promoted at radio and club) 'Lies' was the band's first single with B-Unique. The record achieved B-List at Radio 1 with Greg James making it his ROTW plus XFM Daytime List, Richard Skinner ROTW and a Steve Harris Session. The band also recorded a live session for 6 Music the week of album release.
Katy On A Mission
Katy B / radio
Your Army built this record from specialist radio spot plays right through to A-List rotation at Radio 1, 1Xtra and Kiss plus Scott Mills ROTW, Fearne Cotton ROTW, Dev ROTW and Zane Lowe's 'Hottest Record In The World'. The single broke Katy B as an artist, went on to be a top 5 UK chart hit, spent 6 weeks in the top 10 and has gone on to sell more than 350,000 copies.
Stop And Stare / Moda
Fenech-Soler / radio & club
Your Army have promoted this new band at both National Radio and Club level from the beginning of their career. Having helped establish them with specialist and daytime spot plays on their first two singles, we then went on to attain INMWT playlist at Radio 1 with 'Stop And Stare' plus ROTW from Huw Stephens and Early Breakfast as well as Weekend Anthem. The track was also added to the Daytime List at XFM and was given two ROTW accolades. Pretty good for an unsigned band.
Pass Out / Parlophone
Tinie Tempah / club
Parlophone wanted Your Army to place this single in dance 'taste makers' hands, giving this new artist credibility and a strong base of club support to build on. Your Army delivered with this single getting early support from the likes of Crookers, Sinden, Jack Beats, Toddla T & The Plump DJs. 'Pass Out' went on to become a number one in the UK national charts.
Never Be Your Woman
Your Army were integral to the success of this top ten hit in the UK. We commissioned the remixes that created a lot of the early online and club hype (Solo & Hervé); secured early national radio support (Radio 1) and attained the top spot on the Cool Cuts Chart (Music Week).
Two Of Hearts
Annie / press & online
Having worked on previous releases, Your Army identified blog tastemakers who were fans of Annie, carefully targeted them with the Stacey Q cover and began securing posts online within minutes. Our service saw coverage from major music sites Stereogum and Popjustice through to blogs Discobelle, Big Stereo and Funkism, and the chatter around the track spread to Pitchfork, FACT and New York Magazine.
Black & Blue
Miike Snow / press & online
Leading with a mix from the popular Swedish remixers Savage Skulls, Your Army secured posts of this track from a huge selection of music blogs, including Discobelle, Big Stereo, IHEARTCOMIX, Funkism and Electric Zoo. Miike Snow became one of the hottest artists on blog chart Elbows and the post on Electric Zoo showed up on blog aggregator The Hype Machine with over 600 'hearts'.
Mujava / radio
Attained a Radio 1 playlist position with the Your Army plugging service having built momentum through our boutique club promotion.
Duck Sauce / radio & club
Your Army worked closely with Fool's Gold to devise the early club and radio plot for this project. The single was then licensed to Data who also employed our UK national radio service and we achieved Radio 1 A list (plus three ROTW), Capital Playlist, Kiss Playlist, 1Xtra Playlist and created a UK Top 25 hit.
Simian Mobile Disco / radio & club
Wichita employed our club and national UK radio promotion service for their album 'Temporary Pleasure' and within the first 2 weeks of promoting the lead single 'Audacity Of Huge' the band had enjoyed more daytime Radio 1 plays than over their entire career. The single went on to be playlisted at Radio 1 (plus three ROTW), 6Music, XFM, Absolute and NME. Second single 'Cruel Intentions' was also playlisted at Radio 1 (two ROTW and Weekend Anthem), 6Music, XFM, Absolute, NME and 1Xtra.
Fake Blood / club
Through early seeding with our 'taste maker DJs 'Mars' has went on to become one of the biggest cross- genre club records of recent history. Fake Blood 'I Think I Like It' was iTunes Dance Song of the Year 2009
MGMT / club
The biggest credible dance track of 2008. We secured No.1 positions in all the relevant dance charts gaining tastemaker support from Erol, Sasha, Digweed and Guetta.
Friendly Fires / club
The buzz on the Aeroplane mix became massive due to our early work placing this remix with key tastemakers. We secured No.1 dance chart positions in all relevant charts.
In For The Kill
La Roux / club
The Skream remix built from the underground clubs and then crossed over to commercial radio. This helped give this new artist her first playlisted single and hit record.
With Every Heartbeat
Robyn / club
This was one of the first releases we promoted. It built through the specialist clubs then gained enough momentum to top all the relevant dance charts and, of course, went on to top the national UK chart.
Omen / Take Me To The Hospital
The Prodigy / club
Your Army promoted this single and the following singles which reached the top spot in all the main dance charts and helped The Prodigy achieve yet another number 1 album in the UK (for which we have recently received a rather nice Platinum record).